Persistence is the Name of the Game

I firmly believe that everyone has at least one really great idea for an incredible product, a new, never-before-seen design, a new method of manufacture, or whatever. But, I also believe, that if you think of that one thing, at least a thousand other people have thought of it, as well. The difference lies in the EXECUTION of the idea. Just thinking of it isn't going to get you anywhere (i.e., any richer). You've got to take ACTION in order to see your product come to light (and before the other guy does!).

I believe that people don't take action because the whole process of getting that product out of their head and into the marketplace is simply too overwhelming. Well, I'm here to tell you, it CAN be overwhelming (at times). But, so what. So is washing those eight loads of laundry. But, you DO it. One at a time.

It's the same process with inventing: you've just got to take that first step, get it done, then go onto the next step. The great news is: it is NOT difficult. You CAN get your product "out there." You simply have to become doggedly persistent, doing at least one thing toward the progress of your idea each day, until the first step (which, to jump ahead for a moment, would be a patent search) is done. Thoroughly done. Thoroughly completed.

Once you've exhausted every avenue possible in determining whether or not your idea already exists (and you find that it doesn't -- yaaay!!), you check that off your list and move on to Step 2 (which I'll get to later).

It may take you a day. It may take you a week. It may take you a month (or two!). But, it WILL be worth it!

The one thing you must have -- above all else, -- to make it happen is: persistence. Of course, you have to believe in your product first, but that then makes the persistence happen a lot easier. But, you really do have to believe in your product.

I've lived every step of this. I know.

If you'll notice the pictures at the top right, there are a few of me on QVC with a product I invented, patented, manufactured, and took to QVC (my ultimate goal, at that time), selling just under 30,000 units. I posted those pictures for the sole purpose of showing that my persistence (over the course of four years!) paid off.

Of course, then I didn't know anything about anything -- except persistence. What I didn't know, I found out. How? By calling people. Then calling more people. Asking tons of questions. Then, doing what I had to do. (This process, by the way, helped me land the L.A. Dodgers as my very first customer!)

Again, it's not difficult. But, it absolutely DOES require patience and, in case I haven't mentioned it: persistence.

Having been through the whole process of literally creating scary-looking at-home prototypes, then finding great prototypers (I went through many), a quality manufacturer (very important!), packaging folks, bar code folks, determining my sell price, then actually getting customers to buy it, and ultimately get it on QVC (my goal, and the Holy Grail of shopping channels, with millions and millions of viewers/buyers-of-product), -- and, lo' and behold, making some incredible money in the process,-- I feel I'm in a position to help others do the same.

"Help" is the operative word. I won't do it for you. (I wouldn't cheat someone out of the learning process, plus, I simply don't have the time, as I've got too many other products in the pipeline I'm working on.) But, if you have what you feel is a great idea, and you're willing to do the work to see it become a real product people can purchase, I'm here to help.

I'll be posting a number of things you can download to help you get started, so check back soon.